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Effective employer research is an important part of the job search process for a number of reasons:
Conduct employer research before you apply for a particular position. With a little research you may be able to rule out a firm, non-profit or agency and thereby save yourself time and effort. If you decide to apply, it will greatly inform your cover letter and, to a lesser extent, your resumé.
Employer research is also crucial when preparing for an interview. One of the most important ways to distinguish yourself in an interview is to speak knowledgeably about the organization, discuss how your experiences and qualifications match up with the needs of the organization and the position, and show how you can make an immediate contribution.
You can start your research by locating information about the organization's:
Your approach to employer research should be the same as your methods for researching a paper or project. Put together a comprehensive list of resources that have the information you need, study the information and start making judgments about what you find.
Office of Career Services
The first step that you should take is to talk to a UDC-DCSL OCS staffer to determine if there are connections between the field or specific organization that you are interested in and ASL or UDC-DCSL alumni, staff, students, or supporters. There may be an alumnus or friend of the school currently working for the employer who can provide you with more information or even recommend you for the position. Other students may have worked or interned for a specific organization and can tell you about their experience.
The Career Services Library may also contain helpful brochures or publications that can get you started.
The Employer
The place to begin is the employer's web site. This can be obtained through any major Internet search engine. In the process, you may also find articles about the organization that provide a potentially valuable third-party view and current news or industry developments that are of concern to the employer- a wonderful way to make a good impression during an interview.
If you cannot find the information you need on the Internet, call your prospective employer's Human Resources Office and request information like annual reports, brochures, the employee handbook, and a description of the position you are applying for.
Annual Reports can be useful for information about:
You also have the option of conducting an informational interview with certain employers. If you are really committed to working for a certain organization or in a certain field, you may want to introduce yourself to the organization even if they do not currently have a position that you could fill.
Publications and Professional Associations
If you are interested in a certain field, find out if there is a professional association for people in that area and find out if they have a student membership option. Even if they do not, you can still approach the group for tips and resources. Read magazines, trade publications, and journals related to the field and organization.
Blind Ads
If you find an interesting position, but the employer has chosen not to provide their name and instead lists only their P.O. Box, you have the option of calling the post office and asking them to tell you who possesses that address. Most of the time, simply requesting the name of the organization, while casually mentioning that the group is soliciting the public by a newspaper ad, will get you the answer. If that does not work, you may want to mention that according to The Freedom of Information Act, the post office is required to give out the information on any company that uses a post office box to solicit from the public. In reality, The Freedom of Information Act requires that you make a written or in-person request, so if the postal worker wants to be a stickler, you might be required to either mail in your request or supply it in person. But it is worth a try.